Strategic Human Resources Essay Example | Topics and Well Written Essays - 2000 words - 1

Strategic Human Resources - Essay Example It also identifies the role, models along with the methods in which businesses can utilize their human resource teams to effectively achieve their goals. A) Findings And Analysis 1.0 The Key Drivers From The External Business Environment That Re-Shape Organizations And The Way Employees Are Managed There are several drivers from the external environments of businesses that influence changes to the way a business performs its activities and manages its employees. The first external driver to the way a business performs its activities is technology (Pace and Wayne, 2001). The development of technology has led to the inexpensive preparation and distribution of information. The current technology in use across many businesses is low cost, has high speed digital transmission and is utilized in producing vital information in a quick and easy manner. The utilization of this technology in businesses eliminates the temporal limitations, which include the restrictions on time, spaces and costs (Michael, 2007). Another key driver from the external environment that has greatly impacted on the reshaping of organizations and the management of employees is the concept of globalization (Harold, 2003). The concept implies that a business makes use of faster transportation systems, has fast access to information from distant markets. This is because the world market has become common with little barriers to trade. An organization’s customers can purchase any of their products from multiple outlets located in various areas around the world (Katherine, 2002). This implies that the organization will have to relocate its employees as well as recruit other members to their new branches so as to be effective in their endeavors. The concept of globalization will assist an organization to know how their competitors are fairing and enable them to remain competitive in the markets. An organization can also take advantage of the concept by attaining customer feedbacks on their produ cts and instantly work out corrective measures to correct the situation (Harold, 2003). Another major external driver that influences the way organizations reshape and manage their workers is the notion of power concentration on a few market shareholders (Katherine, 2002). These big investors normally hold majority of the stocks in other companies and influence the ways in which businesses are run in their respective markets (Pace and Wayne, 2001). When these organizations are displeased in the existing policies, they could in turn make the market fall into jeopardy (Katherine, 2002). The economic factors that affect an organization refer to the policies that governments use in their capital markets, their nature of reason bequest, and their business cycles along with their socio-fiscal infrastructures. For organizations to become successful and manage their employees effectively, they must scrutinize their market environments for any unforeseen changes (Erica, 2006). This type of s crutiny will greatly help the business or organization in maximizing their profitability while minimizing the costs they incur in the process. The wage rates in different countries differ and this implies that organizations will have to adopt suitable policies to handle the issues with their employees (Katherine, 2002). These policies should enable the organization to retain their labor force while remaining profitable in their activities. The social environment within a country

Assessment Three Case Study Example | Topics and Well Written Essays - 1500 words

Assessment Three - Case Study Example On Mar 19, Del was also able to enter a large contract to install tracking for a building society. On March 29, Del found out through phone inquiry that Boyse was not able to finish the van modification. Boyse promised to deliver by March 30, although reluctant. After the van was delivered and Boyse have left, Del found out that the front seat would not tip forward to allow access to the passenger seat. Likewise, the name printed on the side of the band read "Trickers" and not "Trackers." In the process of delivering the van without the modifications specified, Boyse already committed a grave mistake towards his customer. And the fact that Del, the customer was compromised to loss or acquire damages due to the negligence of Boyse all the more added weight to Boyse's failure to deliver as promised or agreed upon. In common law jurisdictions under contract law, misrepresentation are the false statement of fact made by one party that effect to induce another party into the contract. This is with the premise that three elements are necessarily established under the contract. Contract in this context is a legally binding exchange or agreement between parties that the law will enforce based on the Latin phrase pacta sunt servanda1. These elements are: offer and acceptance, consideration and intention to create legal relations. In the Offer and Acceptance In the case of Boyse and Del, Boyse made an offer to modify the van he was selling and the offer was accepted that is why there was a sale. The offer of modification include adjustment or removal of the passenger seat in its original location, adjustment of the passenger seat behind the driver's seat, and modification of the driver's seat which is to make it tip forward to allow access to the passenger seat. Another offer was to print the sides of the van with a specified name which was "Tracker". The last offer of course, was the delivery of the van on March 30. Nevertheless, basing on the case of Gordon v Selico (1986) 18 HLR 219 it is possible to make a misrepresentation either by words or by conduct, yet not everything said or done constitute a misrepresentation. In many cases, statements of opinion or intention are not statements of fact in the context of misrepresentation2. In the case of Boyse and Del, Boyse seem to have committed negligent misrepresentation, the following applies from the Misrepresentation Act 1967 under damages for misrepresentation: "(1) Where a person has entered into a contract after a misrepresentation has been made to him by another party thereto and as a result thereof he has suffered loss, then, if the person making the misrepresentation would be liable to damages in respect thereof had the misrepresentation been made fraudulently, that person shall be so liable notwithstanding that the misrepresentation was not made fraudulently, unless he proves that he had reasonable ground to believe and did believe up to the time the contract was made that the facts represented were true. (2) Where a person has entered into a contract after a misrepresentation has been made to him otherwise than fraudulently, and he would be entitled, by reason of the misrepresentation, to rescind the contract, then, if it is claimed, in any proceedings arising out of the contract, that the contract ought to be or has

Malaysia Essay Example for Free

Malaysia Essay Malaysia was known as â€Å"Suvarnabhumi† to the Indian, Chinese and European traders. Changes of economical factors in Europe in the 18th century pushed European countries such as France , British and Germany to compete against each other to rule a country with unlimited raw materials. The arrival of the foreign rulers changed Malayas economical factor to a whole new system by growing crops like rubber , sugar cane , tobacco , and palm trees in estates own by the Europeans. Between year 1850 and 1874ical and economical order. This is a period of great political, social and economic flux as Malaya grappled with the gradual introduction of British induced capitalism. During this period western coastal Malay States of Perak, Selangor and Negeri Sembilan started to experience unprecedented influx of labour migrants , mainly Chinese and capital from the Straits Settlements that would play a big part in charting the future direction of the political economy of the Malay States. The movement of capital and labour into these states was due to a combination of factors. First, the increase in global tin prices in the mid half of the nineteenth century stimulated Straits merchants interest in prospecting for more of the metal in the tin bearing western coastal Malay States of Perak, Selangor and Negeri Sembilan. Britain’s Peel’s Reform Act of 1842 that reduced duties on imported tin also triggered demands from British manufacturers for cheaper tin ores. Favourable global prices for tin and fresh demands for the metal also coincided with the end of China’s opium war in 1842 that opened Chinese ports and encouraged a large amount of Chinese labour migrants from southern China to make their way to the Southeast Asia and to the ports of the Straits Settlements. Besides the above factors, regional trade competition also made Straits Settlements merchants to increasingly look towards the Malay States for access to new markets. In the 1860s, Straits merchants faced stiff competition as a result of high tariff duties on imported goods imposed by Dutch-controlled East Indies and French controlled China. This growing regional competition coupled with the opening of the Suez Canal in 1869 prompted Straits merchants to call on the Straits government to assume some form of control over the Malay States, with some even calling for Britain to take full annexation of these States. The combination of cheap capital and labour that flooded the Malay States after the 1850s, the abundant resources available in these states and the feudal administrative rrangement practiced in the Malay States brought about collaboration between local Malay territorial rulers, Chinese capitalists and Chinese organised labour in the form of Chinese Secret Societies, which signalled the start of a new partnership. Although at this point, British authority did not take a direct role in the running of the state, British influence over the Malay States took the form of intervening in the political and economic affairs of these Malay states whenever some of British protected people and Chinese secret societies faced difficulties in conducting business transaction. Intervention took the form of advising Malay rulers and disputing parties to honour the various contracts and at times urging Malay States to keep their major waterways and the Straits of Malacca safe to facilitate trade. For instance in 1862, Colonel Cavenagh, then Governor of the Straits forced Perak’s Mantri of Larut to pay compensation to a Chinese secret society for contravening a mining contract, failing which the British authority would impose a blockade off the coast of Perak. In the period of 1850 to 1874 was also a time of increased political crisis as Malay rulers fought for control of resources. Economic development sparked rivalry between Malay chiefs to seize control of rich resources which prompted some of these chiefs to collaborate with Chinese bosses and Chinese Secret Societies and at times seek British official sanction in pursuing their claims. It was this combination of events, the presence of various new actors and weaknesses on the part of Malay rulers in managing the political and economic flux that made Malay feudal administration increasingly untenable. Locals used harvested Tin to make weapons and musical instruments such as gongs. At the end of the 18th century, Malaysia rulers such as Long Jaafar , Ngah Ibrahim and Datuk Kelana Putra started the mining of tins using local labours at their personal mines at Selangor and Negeri Sembilan. At the starting of the 19th century, the arrival of the British created a new form of economical system that spreaded across the country very quickly followed by their ruling at main ports , tin mines and rubber plantations making the change of tradisional ecomic into a more mordern way. At the early 20th century, British nationals introduced Rubber plantations to Malaya. Rubber trees were formerly used as decorations at the yard of Hugh Low Residence in Kuala Kangsar,Perak. Following by the high demand of rubber around the world, rubber plantation became the main trading in Malaya ran by companies like Harrisons and Crossfield and Sime Darby. Between year 1929 and 1932, disaster struck as rubber price were hitting rock bottom causing Malaya to face a disastorous economy downfall but was later in a stable condition at 1934. Since then, Malaya had been using the economical system taught by the British until this very day. This form of economical factor had made things more easy and modern. The economy of Malaysia is a growing and relatively open state-oriented. In 2012, the economy of Malaysia was the 3rd largest economy in South East Asia and 29th largest economy in the world. In 1991, former Prime Minister of Malaysia, Mahathis bin Mohamad outlined his ideal â€Å"VISION 2020† in which Malaysia would become a self-sufficient industrialized nation by 2020.

An In Depth Look At Blizzard Entertainment

An In Depth Look At Blizzard Entertainment This report is a in-depth look at Blizzard Entertainment the company, to find out why Blizzard entertainment is so successful in the gaming industry. We will look at the reasons on how it could come out with best selling games over and over again and how they manage to sell 2.4 million copies of one game within the first 24 hours. Furthermore, we will understand how Blizzard entertainment runs such a big company to such efficiency using the business model SWOT and PEST in the analysis of its success. A look at the current developments and what future developments it might have or where it can go from here will be discussed as well. I. A Brief History of Blizzard Entertainment Well, Blizzard Entertainment was not always as we had known it, originally founded in 1991 February as Silicon Synapse by Chairman Allen Adham, president Michael Morhaime and vice president Frank Pearce All Graduates from UCLA. In the days of Silicon Synapse it was more on focused on making game ports for other Gaming studios. Until the Breakthrough Game The Lost Vikings, it was hailed as one of the forefathers of that Game Genre . A year after that they released Rock Roll Racing another Cult Hit that paved the way for its predecessors in the Racer Shooter Genre. In 1994 It was only then its name was reestablished as Blizzard Entertainment. The first big scale game it released by Blizzard Entertainment, was Warcraft: Orcs Humans and it was a hit with the gamers. Ever since they have made a benchmark in the game, the gaming world was at their fingertips now. After such success with Blizzard Entertainments original Warcraft game, Warcraft: Orcs Humans , was touted as one of the best strategy games of 1994, and the games epic sequel, 1995s Warcraft II : Tides Of Darkness, won numerous awards, including the companys first Game of the Year award. Warcraft III :Reign Of Chaoss, released in July 2002, has likewise won several accolades , just like Starcraft another hit Game Series released by Blizzard Entertainment, It has become a staple of professional tournament gaming, along with its expansion, the award-winnin g Warcraft III : The Frozen Throne, which was released in July 2003. II. Current Projects and a look at the rise of WOW ( World Of Warcraft) Well Blizzard has many notable achievements in its released games, None of it comes close To World Of Warcraft, more widely known as WOW. World of Warcraft stands as the greatest game in the popular Warcraft series. World of Warcraft has been an extraordinary success since its launch in November 2004. It has impressed game critics and has captivated millions of players, who adore the virtual world created by this game. It is no longer just a game but is now a genuine phenomenon, and one that shows no signs of abating. It is one of the key games of recent times, and stands as a landmark title for online gaming. World of Warcraft is the forth title in the series of Warcraft games, which has been entertaining people for over a decade To understand more about the appeal of World of Warcraft, let us recall the time when WOW was released. It was not merely some massively multiplayer online role-playing game. It created a truly engaging online world set in the heart of Azeroth, a fantastic land that is filled with heroes and monsters and many other creatures. The games strength is that it functions as an experience, as a world that exists on its own terms that you may visit and explore as you please. The game sold more than 240,000 copies in its first 24 hours on the market, more than any other PC game in history. Since then it released two other expansion sets which was a greater success then the one before. Blizzard is also making attempt to diversify beyond their original aim of just making games. Blizzard Entertainment is currently working with Legendary Pictures in making a live action Warcraft movie. III. tso The 8 Core Values are namely : Gameplay First, Blizzard Entertainments success can be attributed to the gaming experiences they provide the consumer or player. The goal of each discipline within the company regardless of job post be it art, programming or customer support, is to create games as fun as possible for as many people as possible. In order to achieve this aim, it is in Blizzard Entertainments prime belief that its workers also enjoy the process of game making. Commitment to Quality, This is the most well known core value of Blizzard Entertainment, which is not only applied in creating the best gaming experience for the consumers, but also practiced in every aspect of their job. They approach each task carefully and seriously, and seek honest feedback and use it to improve the quality of their work. Afterall, games are remembered for their high quality, and not how late they are released into the public. Play nice, Play Fair, In their business first impressions are important but lasting impressions are the ones that matter. Blizzard Entertainment strives to maintain a high level of respect and integrity in all interactions with us, players, colleagues, and business partners. The conduct of each Blizzard Entertainment employee, be it online or offline, can reflect on the entire company. Embrace your inner Geek, The employees at Blizzard are encouraged to show their geek side . Cutting-edge technology, comic books, science fiction, top-end video cards, action figures with the kung-fu gripà ¢Ã¢â€š ¬Ã‚ ¦. Whatever it is theyre passionate about, it matters that each employee embraces it! Their unique enthusiasm helps to shape the fun, creative culture of Blizzard Entertainment. Happy and truly passionate workers make better workers, and what Blizzard Entertainment is all about today. Every voice matters, Great ideas can come from anywhere. Blizzard Entertainment is what it is today because of the voices of our players and of each member of the company. Every employee is encouraged to speak up, listen, be respectful of other opinions, and embrace criticism as just another avenue for great ideas. All because Blizzard values its employees and listens to the different ideas. Think globally, Blizzard Entertainment is a global company and everywhere on the planet there are people who play Blizzard Entertainment games. While respecting the cultural diversity that makes people unique, we strive to grow and support our global gaming community. We also seek the most passionate, talented people in the world to enrich our company and help us forge the future vision of Blizzard Entertainment. No country is too big or too small for Blizzard to take on or think about. Lead responsibility, Blizzard Entertainment believes its products and practices can affect not only our employees and players but the industry at large. As one of the worlds leading game companies, they are committed to making ethical decisions, always keeping the players in mind, and setting a strong example of professionalism and excellence at all times and for other game companies to exemplify. Learn and Grow The games industry is ever-changing. Technology improves, techniques change, and design philosophies become outdated. Since the founding of Blizzard Entertainment, it has worked to improve through experience, teaching one another and cultivating the desire to be the best at what they do. They see this as an individual responsibility as well as the companys. Employees can count on their peers, managers, and the company itself to be supportive and help them gain the knowledge and training they need. IV. A in-depth SWOT Analysis This Analysis will help us better understand of Blizzard Entertainments Success and its weaknesses. Using The SWOT Analysis model we can see the opportunities and revaluate the strategies to cope with its weaknesses. Strengths Good market position globally One of the very best pc game developers and held in high esteem by its customers. Very large age group from its larger customer base. Takes Feedback from its players and customers quickly and seriously. Developed World Of Warcraft to huge success and acclaim. Weaknesses May lack some competitive edge in some market segments over rival companies Relies on its current game titles more than it should. Very slow to release its games, often over the stipulated release date. Opportunities Business can be further diversified into other industries, example, making a film which it is trying to do now. Acquire more gaming sectors. More varied games. Look at a brand new type of pc game to boomz everyone away. Opening up of other global markets, getting more customers worldwide further. Working together with another pc gaming company to have a co-project. Threats Other big pc game producing companies, might pose some competition with maybe more attractive graphics or different game genres, Example, FPS. The time it takes to release a game might turn some gamers off, or they might just stop waiting all together. Limited experience in other industries it might want to diversify into Piracy 3rd party clients such as Garena, lancraft blueserver and many others. Strengths Blizzard Entertainment has a good market position globally, meaning in the games market it has a huge cut of the customers and transactions that happen in it. Blizzard Is very well respected by the gamers, customers and other companies alike for their awesome games which are well designed and enjoyable for a very wide age group. When Blizzard comes out with a new game other companies will always try to better it learning from its strengths. From kids to adults, blizzard games have players every age range, making it well welcomed by all. Blizzard Entertainment leaves no gamer from the casual gamer to hardcore, professional gamer satisfied. The games Are simple enough and fast for the casual gamer to play, but also well balanced with good competitive potential. Intact, World Cyber Games (WCG) the worlds largest scale gaming competition has 2 Blizzard Entertainment games to compete in, Namely Starcraft 2, Warcraft 3 and Dota, which is a custom map made from Warcraft 3. Blizzard Entertainments World Of Warcraft easily overshadows all of its accomplishments with 12 million subscribers and increasing. Making it the most played online MMORPG, no small feat without its dedicated team of staff. If a bug is reported or game defect , blizzard will take it seriously and respond quickly to look into the problem and solve the issue. Weaknesses While Blizzard Entertainment is certainly a very successful company but it is not perfect or infallible. One of its Weaknesses is its most of its games revolve around the same genre of the real time strategy (RTS) or Role Playing Games (RPG). Some game diversity would be a fresh change and might get into a bigger cut of the market and different gamer groups. On top of that Blizzards Entertainments game graphics might be less visual compared to other games therefore might have less competitive edge in some market segments over rival companies example sports gaming or fps. Though Blizzard Entertainment has very good games it keeps expanding on the already expanded game stories, example Warcraft which has great gameplay and good storyline, however it Blizzard keep concentrating on the same story and how to make a better installment people might get bored to keep playing the same story thats over extended or stretched. While Blizzard Entertainment are showing great signs of market diversification by trying to make a movie, their experience is very little in that field and almost non-existent. Might hit many glitches and problems along the way it might hard to solve with little experience. Which Blizzard Entertainment is attempting to avoid by working with a experience movie company, Legendary Films. Everyone agrees that Blizzard Entertainment makes great games, but another thing they agree is they take a really long to do that often over the stipulated release date. An impatient customer is never a happy customer. Game Quality should never be compromised but still the releases could be faster. Opportunities No doubt Blizzard Entertainment is very successful in its games and products, it can further diversify into other game genres it might not have touched, example sports gaming or FPS. Warcraft has a very rich storyline and might be good as a comic or book, gaining more exposure for Blizzard Entertainment as well in the process. Gameplay improvements and Graphical improvements to its current games with patches or when a new game comes out because the gaming industry is always improving, and gamers demand more every time. Look at a brand new game Genre with a totally new gaming engine of which the likes were never seen before and Blizzard Entertainment is on its way to another great selling game. Working with another experienced gaming company will help expand its horizons and its pool of talent, with more ideas and more funding, Blizzard Entertainment has a great global market share and good global coverage, but there are still countries that have not even heard of it, with the expanding global market and opening of markets, it would be a great time to reach even more countries. Blizzard Entertainment is currently working with Legendary Pictures, the studio behind the feature films such as Watchmen, The Dark Knight, Batman Begins, Superman Returns, and 300, in making of a live-action Warcraft movie. Threats Blizzard Entertainment faces serious competition from other companies that have some game genres that other gamers find more fun, example FPS. On top of that though Warcraft 3 has great cinematics, its in game graphics cant be compared. So many other games out there with much better graphics. EA games has Tiberiam Wars with much better graphics but of the same RTS genre , how about Relic Gamings Company of Heros. The Time it takes for Blizzard Entertainment to release its games is a great internal threat, for it may lose many loyal customers that got sick of waiting for the usually delayed games. Customers hate to wait unnecessarily and may buy other games instead. Blizzard Entertainment move into diversifying its market by moving into the movie industry which it has little experience, and requires a lot of funding. By going into other Game Genres its not familiar with also can be a risky move that might spell disaster by spreading itself too thin. Piracy is without a doubt one of the greatest threats to Blizzard Entertainment, infact to any industry that relies on the IP law. File Sharing is now everywhere and very easily accessible, one can even get the game without going out of his home and without spending a single cent for the game. Piracy costs Blizzard Entertainment millions of dollars every year. Why would people pay if they can get it free? Along with Piracy is 3rd party clients that make it possible for the games to be played online for free without the need for a original cd-key. In the past without these programs playing online with a pirated game would be impossible, and that would be one of the reasons why original games where still popular for the fact it had a cd-key that allows it to be played online. With these programs it bypasses all these security measures and there is no longer the need to pay for the game. V. Final SWOT Evaluation It is clear enough from this evaluation that Blizzard Entertainment has a very successful business model, but at the same time has so much more that it could improve on and diversify into. The very rich storyline of Warcraft has so much potential from movies to books to comics to Television series. The move that Blizzard Entertainment decided to make by working on a Warcraft movie was a good market decision to capture the growing movie industry and movie fans. Its lack in experience in the industry is offset by doing the movie with a more experienced movie company Legendary Pictures, the studio behind the feature films such as Watchmen, The Dark Knight, Batman Begins, Superman Returns, and 300, with a proven track record. But it should be warned that yes Blizzard Entertainment can go into other industries, but it must not neglect its main market share the gamers, and some hardcore fans might be turned off by the change Blizzard Entertainment. The Strengths are many and can be further worked upon by looking at the same game with different angles. Continuing to make games based on the gamers demand would be the best bet, for that means their games will always be in demand. The threats and weaknesses are numerous as well, however with the right well thought strategies they can be avoided and countered to keep Blizzard Entertainment ahead in the gaming world. However the greatest threat is Piracy and 3rd party clients, which in the case the saying if you cant beat them , join em doing business with the 3rd party clients might help Blizzard Entertainment gain back its lost profits from the programs and piracy. VI. Conclusion Blizzard Entertainment is a great game developer, and to continue in a increasing volatile market it has to keep changing to meet the demands of the new world. But if it continues to deliver its mission statement Dedicated to creating the most epic entertainment experiencesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.ever following its 8 core values. I dont doubt and not for a second that Blizzard Entertainment will continue deliver gaming experiences that redefine gaming.

Superfluids and Superconductors :: physics

In 1924, the Indian physicist S. N. Bose developed an alternate law of radiation which modified Planck's laws to include a new variety of particles, namely, the boson. He sent off his theory to Einstein for revision and translation, and Einstein swiftly came up with some additions to the theory. He expanded the laws to incorporate the mass of the boson, and in doing so theorized a strange phenomenon. He predicted that when atoms of a gas came together under cold enough temperatures, and slowed down significantly, that they would all assume the exact same quantum state. He knew that this slow quantum gas would have strange properties, but wasn't able to get much further by theorizing. This phenomenon, which came to be known as a Bose-Einstien condensate, was an incredible leap in quantum theory, but it wasn't demonstrated until 1995 when Eric A. Cornell, Wolfgang Ketterle and Carl E. Wieman made the first Bose-Einstein condensate with supercooled alkali gas atoms. Although this develo pment didn't come until late in the 20th century, many of these strange properties were observed in supercooled He4 by Dr. Pyotr Kapitsa. Helium became the standard for observing superfluid phenomenon, and most new superfluid properties are still observed first in Helium 4. Superconductivity, a similar phenomenon, was discovered in 1911 by Dutch physicist Heike Kamerlingh Onnes. When he cooled some mercury down to liquid helium temperatures, it began to conduct electricity with no resistance at all. People began experimenting with other metals, and found that many tranisition metals exhibit this characteristic of 0 resistance if cooled sufficiently. Superconductors are analagous to superfluids in that the charges within them move somewhat like a superfluid - with no resistance through sections of extremely small cross-sectional area. Physicists soon discovered that oxides of copper and other compounds could reach even higher superconducting temperatures. Currently, the highest temperature at wich a material can be superconductive is 138K, and is held by the compound Hg0.8Tl0.2Ba2Ca2Cu3O8.33. Superfluids all have the unique quality that all their atoms are in the same quantum state. This means they all have the same momentum, and if one moves, they all move. This allows superfluids to move without friction through the tiniest of cracks, and superfluid helium will even flow up the sides of a jar and over the top. This apparant defiance of gravity comes from a special type of surface wave present in superfluid helium, which in effect pushes this extremely thin film up the sides of the container.

Use Of Literary Elements :: essays research papers

Use of Literary Elements There are many important elements to The Catcher in the Rye but there are two that stand out from the rest by a great margin. These elements of the novel are the message that the book gives to reader as well as the style of writing that J.D. Salinger uses while writing the book. The messages can be seen clearly and are very important to the book, but they are not an original theme for a book. What does set the ideas in this book apart from other books with the same theme is the writing style that Salinger uses in the book; this writing style is called stream of consciousness writing. Stream of consciousness writing is a type of writing that is not typically used in books because of its well defined limits. These limits are that when using stream of consciousness narration, the story line is required to revolve around one and only one main character if the writing is to be effective. With S. of C. writing it is also required that the author develop the main character extremely well into a very believable person both emotionally and physically through thoughts and actions. To write an effective book in this writing style an author must be exceptionally talented, and thankfully Mr. Salinger is just that. The S. of C. writing style is used effectively with the character of Holden Caulfield in The Catcher in the Rye because the story line Mr. Salinger developed follows Holden specifically as well as the fact that the subject matter of the book is one of an personal nature. The ideas in the book are presented as thoughts of Holden through out the story. These topics include the fakeness of the world, as well as the rebellion against the world that many teenagers have. Holden does not like the phonies in the world and constantly voices his opinion about it as well. The rebellion against the world in not a conscious thing that Holden does but it is apparent in the story line of the book. An example of this rebellion is the constant use of profanity in the book. Salinger makes good use of the constant profanity to show this rebellion but because of HoldenÕs character it is not out of context. Because Holden is upper-middle class and educated he used profanity to exemplify points that he is trying to make, not because he is swearing out of anger.

Advertising Statement Essay

Rosser Reeves was the one who invented the term â€Å"USP†. The Unique selling proposition is sometimes referred to as â€Å"product difference.† In rare cases, some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition, or USP, is based on a benefit statement that is both unique to the product and important to the user. The heart of a USP is a proposition, which is a promise that states a specific and unique benefit you will get from using the product. If the product has a special formula, design, or feature, particularly if protected by a patent or copyright, then you are assured that it is truly unique. This is why a USP is frequently marked by the use of an â€Å"only† statement, either outright or implied. There are various methods that c an be used to find a USP as it is demonstrated in advertising strategies and ideas. Strategy in Advertising In advertising, â€Å"strategy† refers to the overall marketing or selling approach. It is the thinking behind the concept/idea. (The thinking behind the thinking, if you like.) Decisions about selling premises are central to the overall advertising strategy. The strategy (or strategic thought) can come from a proposition/benefit of the product, how it used, the market background, the choice of target audience, or any combination thereof. Every strategy should have an element of distinction ( small or large ) from the competition’s strategies, as should the proceeding concept and campaign. All strategies should be written in the form of a strategy statement, also known as â€Å"creative brief†. However, there are several questions we should seek to answer to cover the area of strategic analysis. Competitor, best prospects, and what buying appeals have the greatest leverage. At the corporate level what takes place in the advertising department would be seen as tac tical whilst in the advertising department this would be seen as strategic. * Corporate strategies are concerned with the major functions of the company, and cover finance, human resource management, production, administration, and marketing. * Marketing strategies are concerned with ANSOFF’s matrix and the marketing mix. * Promotional strategies are concerned with the promotional mix options (advertising, sales promotions, PR, publicity, selling, sponsorship, exhibitions). Effective Advertising Advertising that is effective creates the message that best expresses the product-prospect relationship. In addition, the message has to be intrusive enough to battle through the clutter in the contemporary media marketplace. To reach the effectiveness in advertising, a creative strategy should be involved in the process. It has to sell the product effectively by promoting them through smart and well designed advertisement. Creative Brief When forming a strategy from which to create ideas, it needs to be written down in a black and white. This helps to focus and steer the formation of ideas from the onset. When people suggest that an idea is â€Å"off strategy,† they mean that it doesn’t relate back to the defined strategy, and will therefore be much harder to sell the idea to the client. By having a strategy statement at hand, you can keep referring back to it whilst generating ideas from that strategy. It is very hard, even if you are an experienced creative, to produce a great campaign idea (or even a single one shot) without a solid, tight strategy. In short, the better you are briefed, the easier your job will be. A poorly defined, vogue, â€Å"wooly† brief is no use to a creative person, nor is highly specific one that restricts the number of ideas. Below are the basic examples of the headings in a creative brief, * Client * Product/service * Product and market background (supposition) * Competition * Business/Advertising Objective (problem to solve) * Media * Target market/Group/Audience * Proposition/Promise/Benefit * Proposition Support Points * Tone of Voice * â€Å"Mandatories† (Inclusions/Exclusions) Media in Advertising The choice of media depends upon the type of product or service being advertised, the target market, and the client’s budget. Each campaign can be in one form of media, or multiple forms. Traditional advertising media includes print, TV, and radio. Non-traditional includes ambient and guerrilla concepts. In addition, there is direct media, and interactive media. In the UK, each type of media is defined by its relation to a hypothetical â€Å"line† that divides the two. Traditional media is â€Å"above the line,† whereas direct marketing and interactive advertising is â€Å"below the line.† Companies that produce work in all the forms are referred to as â€Å"through the line† agencies, or â€Å"full service.† Other divisions within advertising include sales promotion, and business-to-business. Whereas business-to-consumer advertising, once the skill is developed, the same creative process can easily be applied to these other forms of media an d advertising. Positioning All products and companies, as seen by the customer, occupy some kind of ‘position’ in the market whether they intend it or not. This might be, for example, high price-high value, low price-low value, high price-low value, good company-not-so-good company and so on, when compared with comparable competing products and competing organizations. Most modern organizations now attempt to actively influence this position in the market by matching product and corporate benefits with the needs of clearly identified segments. The managers have performed professionally, be integrated to match the identified needs of the target market. Positioning is how the marketer wants the consumer to view its product relative to the competition. Although product differentiation plays a role in creating a product position, product differences account for only part of a product’s position. A positioning strategy also includes the manner in which a product’s factors are combined, ho w they communicated, and who communicates them. The size (and value) of the advertising corporate and brand positioning is crucial to the well-being of any company and so should be left to the agency professional. Copywriting Copywriting is an essential part of the design communication mix, and those of us who do it for a living will tell you that crafting massages and telling stories is a rewarding mental process, even in the business context. You’ll find that being able to generate a response from your audience is a valuable and highly sought-after skill. Copy (or text, or words) used in design is a very particular type of creative writing that requires the inspiration of an artist and the control of a craftsman or craftswoman. In comparison to the rails on which the copywriter runs, the novelist or poet has no limitations. Poetry and storytelling are flights of the imagination, with no client or news editor to bear in mind. Whether the personality of the writer shines through directly or indirectly, this is the purest creative writing – it can take off in any direction, be as fictional as it wants to be, and go wherever it pleases. Writing copy, however, is all about sticking to brief, while paying homage to the creativity and style of the poet and storyteller. Journalists and copywriters are commercial writers, but the essence of the role is completely different. In most cases journalist have to create the story from the scratch, usually by following leads. They will have to research the facts to get to the heart of the matter, discover the different viewpoints and opinions, and bring this material together accurately and coherently. Articles are often written to a tightly defined structure, while features can allow more room for individual expression and the interweaving of the writer’s viewpoint. The message has to be factually correct, balanced, and fair, but the writer is allowed to take a stance, which could reflect that of the newspaper or, in the case of regular column, the writer’s opinion. Copywriting borrows from all other fields of writing in its quest for creative expression, but ther e is no room for your personality in the copy that you write; you are simply a scribe, a hired mouthpiece for your client, and it is the brand’s voice that must come through, loudly and clearly.